As buyers take more control over researching online about products and services before they are willing to buy means being online is critical for your business success.
This shift in the buying process requires a shift in Marketing and how Marketing connects with customers.
Marketing is no longer about brochureware, tradeshows and direct mail. And, Sales is no longer about cold calling. To be successful requires marketing to integrate with selling in the buying process with a combined strategy to attract, capture and convert digital marketing leads into sales opportunities.
Knowing your key segments, the personas, how they buy, what solutions you solve and who is involved in the decision making are the key elements to a successful, digital marketing, lead, acquisition strategy.
Second, is building an integrated persuasion sequence with all the right elements that generate cost-effective, qualified and timely digital marketing leads.
Average no. of people involved in a buying decision is 6.8—number goes as high as 21 with a buying committee *
Once Marketing has a acquired a lead, then what? If they send it to Sales and it's poor quality, it wastes Sales time and worse they may stop following up on all the Marketing leads, even the good ones because they can't tell the difference. Lead nurturing is about about building a digital conversation that warms the leads and allows Marketing to gather more information to increase the probabilty that it's a good quality lead – not just by Marketing's standards but also Sales'.
"When you build content, especially for your buyer personas, you build a relationship with people before you've even met them."
Provide more qualifed leads that convert to sales, deliver content to increase revenue per customer and have a good a prospect database to sell to.
Automate Marketing Lead Nurturing, get an ROI on Social Media, Develop, quality engaging, online content including blogging and videos. Also, attract more qualified leads with demand generation programs – including webinars. virtual tradeshows. Increase web traffic & convert visitors into leads and have a responsive website that I can track and analyze marketing spend.
Whether you are just launching marketing online or tuning up your online channels, having the right digital marketing compass with the right sized strategy, tools and services ensures you save time and money and you get the sales results you need. Find out what the best digital marketing lead marketing strategy is for your business.Request a Proposal