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Engage the Power of the Most Cost-Effective Tool to Drive Sales

Email marketing campaigns are still very powerful and cost-effective for converting prospects into leads and leads into repeatable sales. Designing and executing a successful email campaign requires an
understanding of the role it plays. You’ll need to define your over-all contact strategy and how it integrates with your online marketing program in order to enhance your efforts across online and offline marketing and your sales channels.

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How we support you with your email marketing programs?

  • Overall Marketing Strategy: We'll help develop your contact strategy.  Know when to use email, what messaging, segmentation, frequency and how to ensure you're compliant with Canada's new anti-spam legislation, CASL.
  • Building Your List: An email program is only as good as its list.  Requiring opt-in lists that are qualified is important to your success.  Second, is having quality data for segmenting, personalization and deployment.
  • Template Design: It's important to design a template that represents your brand, your communication objectives and drives the desired outcome to improve your lists, email open and click-thru rates.  With a goal to improve your overall engagement and performance of your online marketing campaigns also requires tracking and testing. We provide guidance and support each step of the way.
  • Email copy: You know your product best, we help in crafting emails that get opened with compelling subject lines, engaging copy and a strong call to action to drive the right response.
  • Email Deployment: Whichever email platform you have licensed, whether Mailchimp or Constant Contact, we ensure lists are loaded, and email copy, templates and a/b testing are properly set-up with timely delivery. We ensure best practices are exercised to prevent emails from being caught in the spam filters.
  • Monitoring and Optimizing: We provide an assessment, recommendations and tests.

Digital Marketing Compass as your sales partner, we'll provide the guidance you need, where you feel you need it. We can be your virtual agency for all your online marketing with integration across your email platform, website and CRM or step-in only with marketing services to deliver, track and optimize your email programs.

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What goes into launching an Email Marketing Campaign

There are many steps into setting up and designing a success email marketing campaign Email marketing campaigns require you have an email marketing platform to manage the opt-outs.  This is a legal requirement in Canada. Within the email platform you will need to develop the email template with your branding, logo and subscription centre.  This email platform can also gather your contact us forms from your website. Before launching an email program you will need an opt-in email list with valid email addresses plus copy  laid out in the template prior to sending out your emails. Testing your email, is also critical to ensure it displays properly and gets opened with eye catching subject lines.    

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