Email marketing campaigns are still very powerful and cost-effective for converting prospects into leads and leads into repeatable sales. Designing and executing a successful email campaign requires an
understanding of the role it plays. You’ll need to define your over-all contact strategy and how it integrates with your online marketing program in order to enhance your efforts across online and offline marketing and your sales channels.
Digital Marketing Compass as your sales partner, we'll provide the guidance you need, where you feel you need it. We can be your virtual agency for all your online marketing with integration across your email platform, website and CRM or step-in only with marketing services to deliver, track and optimize your email programs.Share Your Goals
There are many steps into setting up and designing a success email marketing campaign Email marketing campaigns require you have an email marketing platform to manage the opt-outs. This is a legal requirement in Canada. Within the email platform you will need to develop the email template with your branding, logo and subscription centre. This email platform can also gather your contact us forms from your website. Before launching an email program you will need an opt-in email list with valid email addresses plus copy laid out in the template prior to sending out your emails. Testing your email, is also critical to ensure it displays properly and gets opened with eye catching subject lines.