PPC stands for Pay Per Click. It is online advertising and a quick way to generate traffic to your website. Promoting your company, products, services, events or contests on websites or search engines your buyers may visit is a popular way to generate digital marketing leads and sales for your business.
When a visitor clicks on your advertisement to go to your landing page or website, you pay the advertiser for each time the ad is clicked. The amount may vary based on how your competitors’ bid for the same ad placement. This auction happens real-time.