5. 11. 2015
Marketing and Sales can be a winning partnership. With Marketing getting more involved with marketing automation, qualifying the lead and taking the leads back from Sales when they don’t close, the relationship gets so much tighter.
Marketing Continues the Conversation until the Lead is Sales Ready
The prospect is interested (thanks to Marketing) but not ready to buy. The last conversation the Sales Rep had should help determine the next conversation. Right?
Instead Marketing does the following:
It’s like Marketing coming to a sales call with an Armani $2,000 suit when everyone else is wearing jeans and a t-shirt. Marketing over dressing to impress can make the customer feel uncomfortable.
Through marketing automation, a very personalized relevant follow-up email with the Rep’s signature can be more impactful in generating demand. It requires the investment in gathering data on the customer, the Sales Rep and their conversation and less on fancy produced graphics and irrelevant content.
Does your marketing have the personal touch?
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